On August 2nd, 2021, new rules are coming into force for the cross-border marketing and distribution of Alternative Investment Funds (“AIFs”). The changes aim to standardise the definition of pre-marketing and bring improved cost efficiencies and transparency. These changes are particularly relevant for non-EU fund managers looking to raise capital in Europe.

To discuss these new pre-marketing rules, we recently hosted the webinar ‘EU Cross-Border Fund Distribution Rules are Changing – Are You Ready?’. During the webinar, Nicola Cowman, Director, Carne USA, hosted a panel discussion with Reva Raghavan, Regulatory Partner at Kirkland & Ellis LLP, and Aymeric Lechartier, Managing Director, Carne Group.

There was huge interest in the topic with over 500 registering to attend as well as great engagement through audience questions and polls.